Bulk Barn Foods Limited isn't owned by Loblaws.
more info re: Bulk Barn
http://en.wikipedia.org/wiki/Bulk_Barn
http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=4541001
http://www.franchiseinfo.ca/franchise.php?Franchise_ID=F07074
For most North Americans, golden yellow signifies something cheap, so No Name, Bulk Barn, and fast food companies tend to use golden yellow in their marketing.
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