I just looked up "Fish & Chips" on Yelp for London, England and went to a handful of places on the first page (most were in soho or reasonable walking distance from there). Started to overload on fish & chips near the end since I was there for only a week.
Read the Yelp reviews and you'll get a good idea of what the places are like.
I didn't have a clear favourite - maybe if I had more time to make more visits and compare.
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